Our Reputation Era (Etienne's Version)

Taylor Swift's album Reputation and Etat Libre d’Orange may seem worlds apart in terms of artistic expression, yet both audiences are captivated by bold and unapologetic approaches to creativity. Our house has gained recognition for its daring and avant-garde fragrances that defy conventional olfactory standards, mirroring Taylor Swift's ability to transform her musical style during the onset of the Reputation era.
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Copyright: 2018 Kevin Mazur/TAS18

Reputation marked a significant shift in Swift's musical style, embracing a darker and more edgy persona. At the time, she was receiving a lot of criticism and judgment and the album was a direct response to this. Reputation was marketed unconventional for Taylor, adorn in black with snake motifs– very different from her usual. The album explores themes of love, betrayal, and self-discovery regardless of the coined 'bad reputation'. Many believe the album comes off bellicose, but when you listen more closely, each song carries its own unique sentiment.

As a French perfume house marketing itself in the United States, we have followed a similar journey. We have defied the boundaries of scent, often using unconventional and daring ingredients.  Both Reputation and our fragrances share a commitment to pushing artistic boundaries. Our fragrance names are often misinterpreted, the same way song titles may give an ill impression, whereas the artistic inspiration is far more softhearted. 

Let's dive into some of our favorites from both Reputation and our fragrance house to better articulate what each artist intended. 
...Ready For It?
At first listen, “…Ready For It?” has a dark and vengeful undertone. It sounds similar to “Are you ready for all the bad things I am going to do?” In reality, it is really about a current love interest and mocking the current tabloids. Are you ready for all the attention? Are you ready to date someone with such a large reputation? Are you ready for all of the rumors, the lies, the scandals that aren’t even true? The song mentions how people currently view Taylor’s dating life and how this is potentially another “victim” to a “serial dater.” Rather than being vengeful and dark, it is a sarcastic warning to someone who will be a pivotal part of her life. 

Look What You Made Me Do
Criminally misunderstood. Most believe this song is finger-pointing, however, Taylor often does satirical and self-patronizing within her lyrics and this song is no exception. “Look What You Made Me Do” is another song that sounds vengeful and petty. In a way it is, but via sarcasm. The song is poking fun of the negative attention and tabloids that she gets. In a way it plays into the phrase, if you tell a lie so many times one day it feels true, ironically addressing rumors in this manner. Look what YOU made me do by saying all these lies, even noting in the lyrics, “I don't trust nobody and nobody trusts me”. “But the old Taylor can't come to the phone right now, Why? Oh, 'cause she's dead”. A line and ultimately this whole song state how the attention of negative media is shaping her into her new self– a rebranding if you will. Someone who could care less about what people say and is still striving for success. “Look What You Made Me Do” sounds like she did something bad, but she is growing into a new confident sense of self. 

Getaway Car
At first listen, “Getaway Car” sounds like the lust of running away with someone. Hop in the car, honey, and let’s abandon this dumb little town! In reality, it has a much deeper and cynical meaning. During the time of this album, Taylor was dating someone– who in theory– led her to her next major relationship. She writes this song to describe how this person was her “Getaway Car” that led her to the person she would ultimately be with. Rather than being a song about escaping with the one you love, it is a song about how a current relationship could be the stepping stone to get to your next one. 

Putain des Palaces
Loosely translates to “wh*re of the palace” which to many may be interpreted as harsh or aggressive, however, this accord is a soft, delicate, powdery floral. A reputation for a word that transcends through hundreds of thousands of years seen in a negative light– but a matter of fact, this person offers services of pleasure, often delicate, romantic, and known to be conceptually sweet. Is the word wh*ore provocative? Or is shameful? Another reputation to reclaim as part of our rebellion. 

Attaquer le Soleil Marquis de Sade
The Father of Sadism, Marquis de Sade, is associated with pleasure and pain, but this scent is all pleasure. Translated to mean “Attack the Sun”, Sade wanted to attack the sun and ignite the world, liberate us from our preconceptions, and break down the barriers which keep us from accepting our desires. We identify with him because we try to do the same with freedom of expression of fragrance.

The “divine child”– can be irresistible with his angel-sweet smile but he also knows how to drive us crazy. Under the angel, the faked innocence of a demon. Top notes reminiscent of children are then contrasted with parental accords of coffee and cold tobacco to remind us of our sleepless nights. What a sweet little monster!
Discover the misinterpreted as we wait for Reputation (Taylor’s Version) to be released:

Songs Courtesy of the following sources:
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