THE IDENTITIES
As we reach twenty years of creation, there is one part of our story we simply couldn’t forget to celebrate.
OUR COMMUNITY
Since the very beginning, our fragrances have taken on a life of their own through the people who ear them. They’ve been part of moments of passion and heartbreak, excitement and introspection, spontaneity and transformation. With time they became more than scents: they became deeply personal signatures.
To mark this anniversary, we created a campaign dedicated to the individuals who continuously reinterpret our creations through their own identities and experiences.
At the scent of this project are three people we invited to spend time with us in the studio: to meet, exchange, and exist freely in front of the camera. Each bringing their own presence and perspective, together formatting a stunning web of glorious individuality.
They were chosen not only for who they are but how they characterize the relationship between perfume and wearer: intimate and ever evolving. Perfume becomes a way to express and reconnect with oneself with every spray. Above all, this campaign is a tribute to the community that has accompanied us throughout the years because every fragrance tells a different story once it is written on your skin.
HER SIGNATURE OUTFIT
Jeans, a black leather jacket and a colorful scarf in her hair.
HER FAVORITE OBJECT
An Aurlus Mabele record, found in a thrift store.
HER BEDSIDE BOOK
Hippie by Paulo Coelho.
HER PERFUME SPOT
On her shoulder.
HIS SIGNATURE OUTFIT
A look for his drag persona, made by himself out of latex.
HIS FAVORITE OBJECT
Movie tickets.
HIS BEDSIDE BOOK
Generation X by Douglas Coupland.
HIS PERFUME SPOT
On the nape of his neck.
HER SIGNATURE OUTFIT
"A full denim look, with a jacket that my grandmother wore as a teenager."
HER FAVORITE OBJECT
Her grandmother's golden brooches.
HER BEDSIDE BOOK
A travel guide of Egypt.
HER PERFUME SPOT
On her clothes.
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